We are currently seeking a Senior Brand Communications Manager, Home Appliances for our Marketing Division.  This position will be based in Englewood Cliffs, NJ.

The Senior Brand Communications Manager will be responsible for leading development of marketing strategies and programs to drive Home Appliances business,as well as implementation of integrated marketing communications plans that leverage these strategies and platforms.

• Develop communication strategies for major Home Appliance product segments; Prioritize message points and specific marketing programs; Enroll key stakeholders across organization (including Senior U.S. management, Sales Leadership, HQ/Product counterparts) in communications plan & priorities. Lead process to create best-in-class Advertising for Home Appliances.  Also, work across business units with other key stakeholders to merge into overall marketing communications plan across total LG brand.
• Lead cross-functional integrated launch team for New Product Introduction process, including key Product Planning and Channel Merchandising counterparts, and functional personnel across In-Store Marketing, Digital Marketing, PR, Consumer Activation/Sponsorship functional areas.
• Develop and implement marketing programs to build the LG brand and drive the Home Appliances unit; Implement integrated marketing plan to extend core communication strategies across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation/promotional platforms.
• Lead development of annual marketing plan (and adjust throughout calendar year as necessary). Serve as brand lead on key marketing activities such as Media Planning, Budgeting, etc.
• Travel will occasionally be required, driven by meetings, research, or customer visits.

• Bachelors degree required, MBA strongly desired.
• Ideal candidate will have 5+ years experience in consumer marketing or closely related field.
• Experience in traditional brand management function strongly desired.  Industry experience may vary from consumer durable goods to consumer packaged goods, financial services, etc.

• Apply for this job online